Is This Right Time to Buy Call Options in Google Stock?
Jul, 17th 06:49
While Google’s (GOOG, GOOGL) Q2 revenue slightly missed estimates when factoring traffic acquisitions costs (TAC), its ex-TAC revenue of $14.35B was slightly above a $14.3B consensus. The reason: TAC fell to 21% of ad revenue from Q1’s 22% and Q2 2014’s 23%. That also, of course, helped EPS beat estimates.
Paid clicks, with the help of mobile, YouTube, and product listing ads, rose 7% Q/Q and 18% Y/Y; annual growth accelerated from Q1’s 13%. Clicks on Google sites +30% Y/Y; clicks on other sites -9% (hurt by quality-control efforts and perhaps also Facebook).
YouTube/smartphone ad growth and forex continue affecting cost per click (CPC), paid clicks fell 4% Q/Q and 11% Y/Y, after dropping 7% Y/Y in Q1. Google sites CPC -16% Y/Y; CPC on other sites -3%.
Considering this report, what do you think about Google stock? Shall we consider buying Call Options in long term Google options?